Website: Harringtonsorganic.com
Industry: Organic Lawn, Tree & Shrub Care
Location: Bloomfield, Connecticut
Launch Date: August 2022
Service Type: Website Re-Design, WordPress Hosting, SEO, and Content Strategy
Presented by: KDigital Hosting
Harrington’s Organic Land Care is one of Connecticut’s leading organic lawn, tree, and shrub care companies. With over 35 years of experience, the company is known for its science-based, sustainable approach to landscape management. Founder Todd Harrington is a nationally recognized soil biologist and a founding member of NOFA’s Organic Land Care standards. The business serves homeowners, municipalities, and organizations across Connecticut.
Project Overview
KDigital Hosting was selected to redesign and add new pages to Harrington’s website with the goal of creating a high-performance digital platform that communicates scientific expertise while improving lead generation. The previous site lacked a modern structure and clear navigation for seasonal services. Our objective was to build an experience that informed visitors, showcased expertise, and simplified contact and booking. The project also included content refinement to align with search intent and new service messaging, such as organic tick management and compost topdressing. The end result is a clean, educational website that reflects the company’s reputation.
Hosting & Performance
The website is hosted on KDigital Hosting’s LiteSpeed-powered WordPress servers, ensuring consistent uptime and high-speed delivery across Connecticut. By leveraging NVMe storage and QUIC.cloud CDN integration, page loads remain under two seconds, even during peak seasonal traffic. Daily backups, free SSL encryption, and proactive malware protection ensure stability and data security. The system architecture supports automated cache optimization, reducing server strain and improving user response times. These performance enhancements not only deliver a smoother user experience but also support better search visibility on search engines like Google.
Design & Development Highlights
The Harringtons Organic Land Care website was developed on WordPress using a lightweight, modular structure optimized for speed and scalability. Custom layouts were built to highlight service categories and direct visitors toward quote and booking forms. The design incorporates natural color palettes, real photography, and clean typography that align with the brand’s ecological identity. Every section was structured with user experience and accessibility in mind, ensuring mobile responsiveness and fast navigation across devices. A dedicated Resources area was also created for blog posts, newsletters, and seasonal updates to support long-term content growth.
SEO & Conversion Strategy
The SEO approach focused on local search visibility and authority building within Connecticut’s organic land care sector. Keyword mapping included high-intent phrases such as “organic lawn care CT,” “soil testing Connecticut,” and “tick management services.” Each page was optimized with structured metadata, schema markup, and location-based copywriting to strengthen relevance for regional audiences. Internal linking was planned to guide visitors toward conversion-focused actions like “Book a Consultation” and “Request Soil Test.” Content topics were developed to reinforce the company’s authority in soil health and sustainability, helping the site rank.
What Powers Your WordPress Site
Every WordPress website we host runs on a fine-tuned, performance-driven environment built for speed, security, and scalability. Below is the core technology that powers your site at KDigital Hosting.
WordPress Stack & Frameworks
PHP
MySQL
HTML5 / CSS3
JavaScript
CDN
cPanel
JSON Schema
Cron Jobs
SSL / HTTPS
DNS
CORE TECHNOLOGIES:
PHP (WordPress Engine)
0%
MySQL / MariaDB (Database Management)
0%
HTML5 / CSS3 (Frontend Structure & Styling)
0%
JavaScript (Dynamic Functionality)
0%
LiteSpeed Web Server (Performance & Caching)
0%
Cron Jobs (Task Scheduling & Backups)
0%
SSL / HTTPS Security (Encryption & Trust)
0%
Our WordPress Expertise
KDigital Hosting powers over 90% of client websites with WordPress — the world’s most trusted CMS. Our Connecticut-based team designs, hosts, and maintains sites that load fast, rank higher, and convert visitors into paying customers.
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Our clients consistently see measurable growth — from a 34% increase in organic search traffic to double the quote requests and stronger engagement across every channel.
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